Festival Season Drives Housing Sales Surge Across India

India’s housing market displayed remarkable resilience this festival season, with developers across major cities reporting a 10–25% year-on-year rise in home sales during the Dussehra–Diwali period. Despite global economic challenges, tech-sector layoffs, and affordability pressures, housing demand remained buoyant, driven largely by the mid-premium and luxury segments.

According to Anarock Research, nearly 1.02 lakh housing units were sold during the October–December quarter last year, and a similar performance is expected this season as well. Developers attribute the positive momentum to policy stability, steady loan rates, and ongoing infrastructure upgrades that continue to enhance urban connectivity and livability.

Mumbai, India’s largest housing market, recorded a sharp rise in property registrations—up 23% during Navratri and Ganesh Chaturthi compared to the previous year. Projects such as the Mumbai Trans Harbour Link, Navi Mumbai International Airport, and metro expansions have significantly boosted buyer sentiment. Stable interest rates and GST relaxations have also encouraged homebuyers to invest in tangible assets.

In the National Capital Region (NCR), developers reported robust demand in mid and premium categories, with steady repo rates maintaining affordability. Pune, Bengaluru, and Hyderabad also saw consistent growth, supported by the rise of global capability centres and sustained NRI interest.

Industry leaders note a growing consumer shift towards branded, ready-to-move-in homes offering superior amenities, wellness spaces, and sustainable design. “Buyers today prioritize lifestyle, security, and trust,” said Niranjan Hiranandani, chairperson of NAREDCO. “This festival season reflects deep structural confidence in India’s housing sector.”

Anarock’s Chairperson Anuj Puri added that listed developers have outperformed smaller players, indicating a continued trend towards market consolidation. Larger firms, he noted, are benefitting from strong balance sheets, diversified portfolios, and reliable delivery track records.

Overall, this festive quarter has reaffirmed real estate’s role as a stable, long-term investment avenue. With steady loan rates, transparent practices, and expanding infrastructure, India’s housing market continues to thrive—proving that buyer confidence remains unshaken even amid global uncertainties.