BuzzWorks and Frido Partner to Redefine Workplace Wellness in Hyderabad and Bengaluru

In a move that reimagines the future of managed workspaces, BuzzWorks, a part of Brigade Group, has announced a strategic partnership with Frido, a leading D2C ergonomic innovation brand. The collaboration aims to introduce comfort-led wellness solutions across BuzzWorks centres, starting with Hyderabad and Bengaluru.

Through this partnership, BuzzWorks will integrate Frido Comfort Rooms into its upcoming centres, while Frido Corners will be rolled out across existing locations. These spaces are designed to help professionals unwind, recharge, and experience ergonomic comfort first-hand. From 3D Ergo Chairs to height-adjustable desks and multi-functional sofa-cum-beds, Frido will bring its signature ergonomic designs to ensure that comfort and wellness become an integral part of the modern workspace experience.

Siddharth Verma, Business Head of BuzzWorks by Brigade Group, emphasized the brand’s vision of creating work environments that go beyond functionality. “At BuzzWorks, we believe a workspace should enable balance, belonging, and well-being. Our partnership with Frido brings comfort-led design to the forefront, ensuring our members experience a holistic environment that supports both productivity and personal wellness,” he said.

Echoing this sentiment, Ganesh Sonawane, Co-founder and CEO of Frido, highlighted the importance of comfort as a necessity rather than a luxury. “Professionals spend long hours at work under stress. Through this collaboration, we aim to make comfort and wellness natural parts of their day, seamlessly integrated into how they work, collaborate, and create,” he stated.

By combining BuzzWorks’ managed workspace expertise with Frido’s ergonomic innovation, the initiative is set to transform the way professionals experience their work environment. The introduction of dedicated wellness-focused design zones will not only enhance posture and reduce fatigue but also help individuals stay more focused and motivated throughout the day.

As India’s work culture continues to evolve towards flexibility and well-being, this partnership reflects a growing trend — where workspaces are no longer just places to work, but environments designed to nurture productivity, health, and happiness.