JSW One launches ‘One Helix Pipes & Tubes’ to strengthen steel supply for MSMEs and construction sector

JSW One Platforms has announced the launch of its latest private brand, One Helix Pipes & Tubes, marking a strategic move to strengthen its presence in the steel distribution ecosystem. The launch is aimed at addressing the growing demand for high-quality and reliable steel pipes among MSMEs, individual house builders, and industrial buyers across India.

The introduction of One Helix comes at a time when India’s steel pipes and tubes market is witnessing strong growth, driven by infrastructure development, construction activity, and expansion in industrial applications. With an estimated market size of around 11 million tonnes annually, the segment is expected to grow steadily in the coming years, supported by ongoing urbanisation and government-led infrastructure investments.

JSW One Platforms is positioning the new brand as a solution to long-standing challenges in the procurement of pipes and tubes, including inconsistent quality, fluctuating pricing, and supply uncertainties. By leveraging its technology-driven marketplace and integrated supply chain network, the company aims to offer standardised products with consistent availability and transparent pricing.

The One Helix Pipes & Tubes range will include ERW structural hollow sections in rectangular, square, and round profiles, catering to a wide range of applications in construction, engineering, fabrication, and infrastructure projects. The products will be manufactured using 100 percent primary steel hot-rolled coils and will comply with established quality benchmarks such as BIS standards.

Initially, the brand will be rolled out across key southern markets including Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana. This regional focus aligns with strong construction and industrial activity in South India, particularly in fast-growing urban and infrastructure corridors.

With over 90,000 MSMEs already connected to its platform, JSW One Platforms continues to expand its footprint by building a more organised and efficient procurement ecosystem. The launch of One Helix Pipes & Tubes reflects the company’s broader vision of simplifying material sourcing while ensuring reliability, quality, and scalability for India’s evolving construction and industrial sectors.