Techno Paints and Chemicals Charts IPO Path, Appoints Sachin Tendulkar as Brand Ambassador

Techno Paints and Chemicals is preparing to enter the capital markets with a proposed initial public offering of around Rs 500 crore in the next financial year, according to company sources. The planned IPO is a key part of the company’s long-term strategy to scale operations, strengthen its balance sheet and expand its footprint across India.

Alongside its capital-raising plans, Techno Paints has made a high-profile branding move by appointing Sachin Tendulkar as its brand ambassador for a three-year period. The association marks a shift from the company’s earlier endorsement by actor Mahesh Babu, who served as brand ambassador starting in 2023. Company executives believe the Tendulkar partnership will significantly enhance brand credibility and recall as the company targets aggressive growth.

Founded as a manufacturer of decorative, industrial and speciality paints, Techno Paints currently offers a portfolio of more than 3,000 decorative shades. The company operates across Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha and Chandigarh, catering to both retail and institutional demand. With infrastructure development and housing activity remaining steady, management sees strong opportunities in tier two and emerging urban markets.

Financially, the company reported revenue of about Rs 210 crore in FY2024–25 and expects this to rise to nearly Rs 450 crore in the current financial year. Looking ahead, Techno Paints has set an ambitious revenue target of around Rs 2,000 crore by FY2030, driven by capacity expansion, deeper dealer penetration and new product introductions.

As part of its expansion roadmap, the company plans to enter key new domestic markets including Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal and Uttar Pradesh by the end of 2026. It is also evaluating an international foray into the Middle East during 2026–27, signalling its intent to evolve into a broader regional player.

Chairman Akuri Srinivas Reddy said the association with Sachin Tendulkar aligns with the company’s growth ambitions and values. He added that the upcoming IPO, coupled with expansion into new markets, is expected to position Techno Paints for its next phase of sustainable and scalable growth.