Shyam Steel Enters Decorative Paints Market with Macaw Paints Launch in West Bengal

Shyam Steel, one of India’s leading steel manufacturers with over 80 years of industry experience, has made a significant move into the consumer products space with the launch of Macaw Paints. The debut took place in West Bengal, timed perfectly with the festive spirit of Durga Puja, adding vibrancy and celebration to the unveiling.

The launch event was held across several Durga Puja pandals in the state, bringing the brand closer to consumers and highlighting its focus on premium, decorative paints. Actor Kartik Aaryan has been appointed as the brand ambassador, lending celebrity appeal and recognition to the new venture. “I am thrilled to represent Macaw Paints from Shyam Steel. Just as colors add life to our surroundings, Macaw Paints brings freshness and vibrancy to every home,” said Aaryan during the launch.

Shyam Steel’s entry into the paints segment signals a strategic diversification from its traditional steel business into lifestyle-oriented consumer products. By choosing West Bengal as the launchpad, the company acknowledges the cultural and emotional significance of the region, aiming to resonate with local consumers during one of India’s most celebrated festivals.

The decorative paints sector in India is one of the fastest-growing consumer markets, dominated by established players such as Asian Paints, Berger Paints, and Kansai Nerolac. Shyam Steel’s Macaw Paints will compete in this dynamic environment, offering a range of vibrant, high-quality finishes designed to meet evolving consumer preferences.

This expansion also reflects a larger trend where industrial companies are broadening their portfolios to include consumer-facing brands, leveraging their legacy, reputation, and distribution networks. With Macaw Paints, Shyam Steel aims to combine innovation, aesthetic appeal, and durability to make a mark in the home improvement and décor segment.

As the brand rolls out across India, the combination of festive launch timing, celebrity endorsement, and the company’s industrial credibility positions Macaw Paints as a promising contender in the nation’s thriving paints market.