
Master Builders Solutions, a global major in construction chemicals, will target ₹500 crore in annual turnover in India by 2028. The company, which re-entered the Indian market two years ago, is depending upon the booming demand for innovative solutions that will speed up construction activities and reduce carbon emissions.
Speaking to Business Standard, MBS India Head Himanshu Kapadia said that the quality product offerings aligned well with the aims of the company to suit India’s fast-changing construction scenario. “Growing infrastructure development in India along with increased awareness of sustainable building practices represents a huge opportunity for MBS,” he added.
The value of the construction chemicals industry is estimated to be ₹20,000 crore, with about 50% of this turnover accounted for by large construction projects that apply engineered concrete, and the remaining 50% from the retail sector, where traditional on-site concrete mixing is commonly done MBS plans to focus its efforts on the organized segment of the market, which aligns with its expertise in engineered concrete solutions.
MBS Global CEO Boris Gorella expressed optimism about India’s potential, calling it the most attractive market for the company. “India’s GDP is expected to grow at high single digits, and the construction chemicals market in emerging economies often grows at twice the GDP rate,” he explained.
Drawing comparisons to mature markets like Germany, where nearly 99% of concrete is treated with specialized chemicals, Gorella noted the increasing adoption of similar standards in India. “Concrete specifications in India are evolving, and this trend makes the market incredibly appealing,” he added.
With India’s push toward infrastructure modernization and sustainable development, MBS aims to leverage its global expertise to tap into the country’s burgeoning construction industry.
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