Shalimar Paints Joins Mumbai Indians as Official Paint Partner for IPL 2024

Shalimar Paints has announced that it has associated with MI as the Official Paint Partner for the Mumbai-based cricket franchise for the 2025 season of the Indian Premier League (IPL). The partnership marries the tradition of one of the IPL’s most successful franchises with the colourful personality of the Shalimar Paints brand.

Shalimar Paints, in a bid to strengthen its reach pan India (especially in Tier II and III cities, which have a lot of growth potential) has tied up with the channels of Zumro. With the immense popularity of cricket, the company provides the opportunity to actively engage millions of fans while increasing brand visibility. As part of the deal, we will get branding on Mumbai Indians’ merchandise, advertising, digital campaigns and other fan engagement initiatives.

Kuldip Raina, Director of Shalimar Paints, commented on the association saying, “We are delighted to collaborate with Mumbai Indians, harnessing the enthusiasm of cricket fans across India. It enables us to reach out to an emerging youth democracy that believes in creativity and modern aesthetics the core values of the transformation journey we have embarked on at Shalimar Paints.”

He also noted that the company was investing in research and development, building higher-quality, sustainable products targeting changing consumer ways of life. Shalimar Paints intends to enhance consumer engagement and foster brand loyalty through digital integration, focus social media campaigns and region-specific marketing.

A spokesperson from the Mumbai Indians welcomed the partnership by saying, “We are delighted to have Shalimar Paints as part of the MI family. Their dedication is in step with our ethos for innovation and quality.” Looking ahead, we’re excited about the upcoming season and connecting fans closer to the game.”

As the IPL 2025 season progresses, this collaboration is set to boost Shalimar Paints’ market reach and elevate the fan experience, asserting its stature as a brand that strikes a chord with India’s vibrant energy.