Moen Partners with Bathline Acquaviva to Tap into India’s Booming Sanitaryware Market

A global leader in kitchen and bathroom solutions, Moen has now officially entered one of the fastest-growing sanitaryware markets in the world with an association with Bathline Acquaviva Group in India. This partnership combines Moen’s innovative design and sustainability-led portfolio with Bathline Acquaviva’s deep knowledge of the Indian premium bath segment.

The sanitary ware market in India, worth about $ 6. 5 billion today, is expected to grow at 7.74% CAGR over the next five years. Moen’s foray into Japan comes at a critical moment when income growth and a booming real estate sector are boosting demand for stylish, high-quality and sustainable bathrooms.

Speaking on the partnership, Vinay Gupta, Chairman, Bathline Acquaviva Group added, “This alliance enables us to leverage Moen’s leadership in global innovation with Acquaviva’s in-depth knowledge of the Indian market. “Together we aspire to deliver a sense of luxury that’s rooted in harmony and sustainability.”

In line with expansion plans, Moen has also launched its first Experience Centre in India on MG Road, New Delhi. The flagship showroom features the full range of the brand’s modern bathroom solutions, with cutting-edge faucets, shower panels, and high-tech sanitaryware. The centre is meant to provide customers with an immersive experience of Moen’s innovation-driven designs and high-performance products.

George Wu, President WINN Asia at Fortune Brands Innovations commented that “India is important to Moen’s global growth journey and the market is an integral part of Moen’s global growth strategy. “With the booming real estate sector and increasing disposable incomes in India, there is immense scope for Moen’s expansion. This is only the start of our journey in this vibrant market,” he said.

This partnership with Bathline Acquaviva will continue to further bridge that gap in bringing luxury experiences with an undisputed pedigree to consumers in the country, where with a unique township offering FUSION, the family can experience the best in the world of bathrooms— combining international expertise with local know-how to re-imagine bathrooms to incorporate ease of use, eco-friendliness and luxury seamlessly.