Hyderabad Leads as South India Clocks ₹11,246 Crore in Ultra-Luxury Home Sales

South India’s luxury housing segment has entered a strong growth phase, with Hyderabad, Bengaluru, and Chennai collectively recording sales of 811 ultra-luxury homes priced at ₹10 crore and above during FY26. The total transaction value stood at an impressive ₹11,246 crore, underlining the rising appetite for premium living across these cities.

Hyderabad emerged as the clear market leader, accounting for 625 units valued at ₹8,562 crore. The city continues to attract high-net-worth buyers due to its relatively lower cost per square foot and availability of larger living spaces. The report highlights that buyers in Hyderabad can secure significantly bigger homes compared to other metros, making it a preferred destination for ultra-luxury investments.

Bengaluru followed with sales of 128 units worth ₹1,957 crore. The city’s luxury housing demand is driven by its strong technology ecosystem, growing startup culture, and increasing base of affluent professionals. While space availability is relatively lower compared to Hyderabad, Bengaluru’s premium developments continue to gain traction due to location advantages and lifestyle offerings.

Chennai recorded sales of 58 ultra-luxury homes totaling ₹727 crore. The city’s luxury segment remains more niche and rooted in legacy demand, with buyers prioritizing established locations and long-term value over rapid expansion.

Industry experts note that each of these cities reflects a distinct identity in the luxury housing market. Hyderabad stands out for scale and value, Bengaluru for rapid growth and evolving preferences, and Chennai for its steady and traditional demand base.

The report also points to emerging micro-markets such as Kokapet in Hyderabad and Rajanukunte in Bengaluru as hotspots for ultra-premium developments. With infrastructure improvements and rising disposable incomes, South India’s luxury housing market is expected to sustain its growth momentum.

This trend signals a broader shift in buyer aspirations, where premium housing is no longer limited to traditional metro hotspots but is expanding across emerging urban corridors.