Brigade Group Bets Big on Expansion Beyond Bengaluru Amid Rising Competition

After almost four decades as a real estate giant in Bengaluru, Brigade Group will soon leave its comfort zone under new leadership. However, there are going to be challenges.

Since Pavitra became the Managing Director, alongside sister Nirupa Shankar as Joint MD, her Brigade expanded into South India from Hyderabad and Chennai, traversed through Kochi, Mysuru, and Thiruvananthapuram in the south, and even ventured into Ahmedabad in the west. Now, Bengaluru accounts for not more than 70% of the expectations, down from a whopping 95%, and it will drop further to 60% next year.

Even though Brigade has been a great company in terms of business growth, as the entire real estate space started steady recovery after the post-Covid shocks and effects of labour shortages, Brigade received excellent financial growth. The jump in net sales reached 70% from ₹2,999 crore in FY22 to ₹5,074 crore in FY25. The value of sales in real estate skyrocketed by 160% to ₹7,800 crore. The EBITDA margin more than doubled, from 13% to 25%, and the loss of ₹65 crore in FY22 has turned into a profit of ₹686 crore last year.

“M.R. Jaishankar, who is the chairman and founder, remarked that the daughters have led the company through challenges in a strategic manner, preparing the organization for future growth.” He went on to define the resilience that has come along with daughters’ stewardship.

However, the expansion has not been without pressure. Brigade now faces stiff competition from strong regional players and the cyclical nature of India’s property sector. But Pavitra remains unfazed. “We’re not chasing growth at the cost of risk. This business is risky enough—we don’t want to add more layers unnecessarily,” she says.

That measured approach explains why Brigade has avoided bigger, riskier markets like Mumbai and Delhi-NCR. “It’s not just about land—it’s about culture, networks, and execution. We’d rather get it right than rush,” Pavitra adds.

Looking ahead, the company aims for a diversified portfolio: 50% Bengaluru, 25% Chennai, and 25% Hyderabad. Analysts agree Brigade is on solid ground. “With a robust project pipeline and strategic land acquisitions, the company is well-positioned to maintain momentum,” says Christy Joseph of Geojit Financial Services.

For Brigade, steady ground may just be the best foundation for growth.