73% of Women Investors in India Prioritise Rental Yield in Real Estate: Magicbricks Study

India’s real estate investment landscape is witnessing a notable shift as more women view property not just as a home but as a strategic financial asset. According to a recent study by Magicbricks, nearly 73 percent of women real estate investors in India prioritise rental yield, capital appreciation and portfolio diversification when investing in property.

The findings suggest that women investors are increasingly approaching real estate with a clear financial strategy. Around 35 percent of respondents identified rental yield as their primary investment objective, while 25 percent prioritised capital appreciation. Another 13 percent said portfolio diversification was a key reason for investing in property. This trend reflects a growing shift toward income generating assets rather than traditional motivations linked only to home ownership.

Property preference patterns also reveal strong demand for multi storey apartments. The study found that 52 percent of women investors prefer apartment developments, mainly due to their higher rental potential and stronger resale liquidity compared with other property formats.

Regionally, Delhi NCR recorded the highest participation from women investors at 41 percent. Within the region, Delhi accounted for 18 percent of the share, while Noida and Greater Noida together contributed about 16 percent.

Magicbricks Chief Marketing Officer Prasun Kumar noted that women are increasingly playing an active role in property discovery and decision making. According to the study, about 45 percent of women purchasing homes priced above ₹75 lakh prioritise long term capital appreciation along with rental income potential.

In terms of property configuration, the report found that 81 percent of women buyers prefer 2 BHK and 3 BHK homes. Around 56 percent favour homes sized between 1,000 and 2,000 square feet, suggesting strong demand for mid sized urban housing.

The ₹75 lakh to ₹1.5 crore price segment recorded the highest interest among women investors at 45 percent, highlighting growing demand in the mid and upper mid residential segments. Industry experts believe this shift could further strengthen the rental housing market across India’s major cities.