Primus Senior Living Achieves ₹180 Crore Sales for Bengaluru Senior Housing Project

Primus Senior Living, a Bengaluru-based real estate company dealing with housing for senior citizens, has achieved a remarkable milestone having sold all 120 luxury apartments in its newly launched project Primus Darpan on Kanakapura Road in South Bengaluru. The project garnered ₹180 crores worth of sales within just two weeks of being launched, showing the rising demand for senior-centric residential options.

With a price range of ₹1.1 crore and ₹1.9 crore, the units are part of a 2.05-acre well-planned development catered to by unique needs of senior citizens. This project is expected to be completed by 2027, offering lifestyles delivering independence based on wellness and community.

According to Adarsh Narahari, founder and managing director, of Primus Senior Living, this remarkable response can also be attributed to changing preferences among India’s senior population. “The rapid sell-out of Primus Darpan underscores a significant change as seniors increasingly seek independent, community-oriented living spaces that focus on their lifestyle, well-being, and evolving needs,” he said.

From the profitable gain in the Primus Darpan, the company is ready for further expansion. Primus Senior Living aims to develop over 3,500 senior living homes and is anchoring its operations in key metro cities such as Bangalore, Chennai, Mumbai, Pune, Hyderabad, and Kolkata.

Such growth momentum followed a successful funding round that raised $20 million from investors, including General Catalyst, in October 2024. The funds obtained will be used to build robust infrastructure and scale activities further to meet the burgeoning demand for senior housing in urban landscapes.

It shows what this success stands for. It reveals a trend that is growing in the specific real estate sector of India. That of constructing living communities for seniors: projects built around those actively seeking a modern, convenient, and community-centered environment to enjoy their twilight years.