
The real estate scenario in Bangalore is dynamic with a rising demand for premium housing and commercial complexes that provide security. In response to this change, Godrej Enterprises has launched its Rim Compact lock series, a secondary locking solution that encourages a more secure home environment.
Karnataka Strategic Expansion
As part of its overall growth strategy, the company is consolidating its position in the Bangalore and Karnataka markets. The firm aspires to add to its retail footprint, partner with top real estate developers, and grow consumer awareness through online and offline campaigns.
The new Rim Compact series follows this vision, which aims to meet the demand for additional security solutions among homeowners. Its form factor makes it a great secondary lock, adding extra security to urban/apartment and suburban homes.
Targeting Emerging Markets
Aside from Bangalore, Godrej Enterprises is venturing into Tier II, III, and IV cities in all corners of India. The company also emphasizes continuous innovation and expansion of its product range, leading to setting new benchmarks in home safety and growing the availability of reliable security solutions for a wider audience.
With this new launch, Godrej Enterprises strengthens its position as a leader in the locks and architectural solutions space, reiterating its vision of creating safer spaces in the country.
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