G Square launches 168-plot Lavender project in Coimbatore’s Kovilpalayam

G Square Housing has strengthened its presence in Tamil Nadu’s fast-growing residential real estate market with the launch of G Square Lavender, a premium plotted development project in Kovilpalayam, Coimbatore. Spread across 9.18 acres, the newly launched development comprises 168 well-planned residential plots, targeting homebuyers and investors looking for villa plot opportunities in one of the city’s emerging suburban corridors.

The project comes with an attractive introductory offer, where the first 50 bookings can avail plots at ₹9.9 lakh per cent, making it a compelling proposition for early investors. The launch is expected to draw significant attention from both end users and investors as Coimbatore continues to witness steady infrastructure growth and rising housing demand.

Strategically located near Sathyamangalam Road, G Square Lavender enjoys excellent connectivity to major parts of Coimbatore. The project is situated around 1.5 km from Coimbatore Vidyashram CBSE School and approximately 1 km from KMCH Hospital, Kovilpalayam, ensuring convenient access to education and healthcare facilities. Its proximity to the Coimbatore International Airport, key IT corridors, and industrial zones further enhances its investment appeal.

According to Bala Ramajayam, Founder and Managing Director of G Square Housing, Kovilpalayam is rapidly emerging as a preferred residential destination, driven by infrastructure expansion and its closeness to IT and employment hubs. The company noted that the strong market response to its nearby G Square Neelavanam project, which was reportedly sold out within 60 days, has reinforced demand for planned villa plot communities in the region.

Since 2012, G Square Housing has developed over 5,000 acres of plotted projects and has served more than 20,000 customers across 125 completed and ongoing developments. The company currently has a strong footprint across Chennai, Coimbatore, Trichy, Hosur, Madurai, Tirunelveli, and several other South Indian cities.

With Coimbatore’s real estate market gaining momentum, the launch of G Square Lavender is expected to further boost plotted development activity in the city.