Casagrand Enters Pune Market with ‘Caladium’ Project, Ropes in Genelia and Riteish Deshmukh as Brand Ambassadors

Casagrand launches first project in Pune; Genelia and Riteish Deshmukh are brand ambassadors

Casagrand announced the launch of its first project in Pune, Casagrand Caladium, located in Upper Kharadi.

Located in Pune’s fastest growing suburb, Casagrand Caladium offers 334 units- 2 BHK and 3 BHK apartments that starts from Rs 1.05 crore onwards. The property offers 110+ amenities which include a 13,500 sqft grand clubhouse. The property is designed with 2-acre of open space. The property is registered under Maharashtra RERA with P52100080302 as the registration number.

Casagrand has appointed Genelia and Riteish Deshmukh as the brand ambassadors for the west region. The brand’s association with them reflects the company’s effort to build meaningful connections with the homebuyers in the city while staying committed to delivering high-quality, modern, extra spacious and the best value homes that match the market’s evolving lifestyle needs The brand has planned a 360-degree marketing campaign featuring them which highlights the USPs of Casagrand Caladium.

Arun Mn, founder and managing director of Casagrand, said, “In every market we entered, we have launched thoughtfully crafted best value homes tailored to the unique needs of the particular city, thereby elevating the living experience. Today marks a landmark moment in our journey as we are stepping into West India, with the launch of our first project in Pune, Casagrand Caladium. The project is thoughtfully designed and specially crafted for the Pune market; and we are very delighted to join hands with Genelia and Riteish Deshmukh as they bring a rare combination of trust, relatability, strong values and deeply rooted connection which we also strongly believe in.”

Genelia and Riteish Deshmukh, said “We are truly excited to be a part of Casagrand’s journey in West India. It’s an honour to represent a brand that values trust just as much as it values creating exceptional homes.”