AM/NS India Expands Premium Steel Portfolio with Vibrance and Optima

ArcelorMittal Nippon Steel India has expanded its value added steel portfolio with the launch of AM NS Vibrance and AM NS Optima, two premium coated steel solutions tailored for the evolving needs of original equipment manufacturers across appliance and industrial segments.

The move comes at a time when Indian manufacturing is witnessing rapid premiumisation. OEMs are increasingly demanding steel that delivers flawless surface finish, consistent quality, tight dimensional control and dependable performance across large production runs. By introducing these branded offerings, AM NS India aims to reduce dependence on imports while making globally benchmarked steel solutions available within the domestic market.

AM NS Vibrance is positioned as a high performance colour coated steel designed especially for appliance manufacturers. As consumer durables become integral to modern interior design, the importance of aesthetic appeal has grown significantly. Vibrance combines strength and precision with refined surface finish, uniform colour consistency and controlled gloss, enabling manufacturers to produce visually appealing and durable products. It is well suited for applications such as refrigerators, washing machines and microwave ovens.

AM NS Optima, on the other hand, is a premium true zero spangle galvanised steel offering superior surface uniformity compared to conventional alternatives. Built on precision engineered substrates with consistent thickness, Optima ensures predictable bending performance and cleaner finishes. The product is ideal for demanding applications including air conditioner outdoor units, industrial panels and cleanroom installations.

Industry estimates indicate that India’s coated steel demand is projected to grow steadily over the next few years, supported by government initiatives, expanding manufacturing capacity and rising consumer aspirations. With the introduction of Vibrance and Optima, AM NS India is reinforcing its commitment to innovation, domestic capability building and value creation within the country’s fast evolving manufacturing ecosystem.