Land Investment Demand Expands Beyond Chennai, Says G Square MD at Real Estate Summit

“Land investments are fast gaining the attention of Tier II and Tier III cities,” remarked Ramajayam during a fireside chat led by Sangeetha Kandavel, Senior Assistant Editor at The Hindu. “Developers must think out of the box. The growing demand for land investments across Tamil Nadu doesn’t just stop at Chennai.” “Coimbatore is emerging as the next major land hub after Chennai, with ₹1,000 crore worth of business closed last year. Demand is also on the rise in Madurai and Tiruchi,” he said.

Ramajayam noted that G Square’s focus on plotted residential development gained momentum after the COVID-19 pandemic. “Initially, customers were hesitant to invest in land over apartments. But land value appreciation of up to 70% has shifted perceptions,” he said.

He pointed out that 80% of G Square’s buyers fall within the 35–45 age group—young professionals seeking long-term stability through home ownership. “This demographic shift shows growing trust and aspiration toward land investments,” he added.

Tamil Nadu’s superior infrastructure also plays a key role in attracting investors. Ramajayam said G Square is working with small developers to convert layouts into residential buildings, IT parks, and malls. He emphasized that key factors like existing housing and good road connectivity influence land selection for development.

“The potential outside Chennai is vast. If investors are assured of returns, land investment volumes will continue to grow steadily,” he said.

The summit was presented by Casagrand and co-presented by G Square. Green energy partner was Swelect; sports ecosystem partners included SDAT and the Tamil Nadu Champions Foundation. CREDAI Tamil Nadu, Lancor, and Namma Family Group supported the event, with MMA as a strategic partner. Puthiya Thalaimurai and The Federal served as TV and digital partners, respectively.