Infra.Market Expands in Wood Panel Sector with Major Acquisitions: Eyes MDF-Led Growth

Infra. Market, the construction tech firm turned building materials behemoth, is aggressively expanding into the wood panel segment, leveraging India’s surging real estate sector. As part of its strategy to scale its wood panel business, the company purchased two manufacturing plants, located in Rudrapur and Yamunanagar, which are an integral part of the North Indian wood panel production ecosystem.

While the Yamunanagar facility caters largely to plywood production, the Rudrapur facility specializes in laminates and Medium Density Fiberboard (MDF). Equipped with ISO 9001:2015, ECO Mark, Green Guard, FSC and ISI-certified acute Machinery, these state-of-the-art facilities add considerable manufacturing muscle. The plants have a production capacity of 21,667 sq. mt of plywood,12,672 lm of laminate and an MDF production capacity that rocketed from 341 CBM before the expansion to currently 900 CBM.

Leading this vertical is industry veteran Shekhar Chandra Sati, who joined in March 2023. Under his leadership, Infra. Market has established a direct team of 300+ to reach B2B and OEMs.

Infra. Market’s approach is to focus on dealer profitability, leveraging its existing relationships in concrete, ceramics and walling materials to sell wood panels to those dealers as projects develop. The company is also focused on high-margin products such as decorative laminates and hardware, and its digital platform leads dealers to architects and contractors, leading to better leads and greater loyalty.

“The need for sustainable, multipurpose materials such as MDF is growing rapidly,” said Aaditya Sharda, a co-founder of Infra. Market. “With our strong manufacturing capabilities and a 100% digital-first business model, we are well placed to capitalize on this transformation.”

India’s $5.1 billion wood panel market is expected to grow at a CAGR of 7.2% to $6.2 billion by FY26. MDF, specifically, is fueling this increase. As it stands, MDF is already showing a growth rate of 15% CAGR in India and is emerging as the material of choice for modular furniture owing to its cost-effectiveness and design flexibility. MDF is expected to achieve parity with plywood by 2030, changing the current 20:80 consumption ratio to 50:50, according to industry forecasts.

These strategic moves by Infra. Market is not only consolidating its wood panel leadership but also contributing to sustainable manufacturing and employment in the U.S.