Hettich Strengthens Chennai Presence with Upgraded Experience Centre and First HeX Store

Hettich has expanded its footprint in Chennai with the inauguration of a revamped experience centre and the launch of the city’s first Hettich Exclusive (HeX) Store, reinforcing its long-term commitment to India’s growing interiors and furniture market.

The upgraded Experience Centre has been designed as an immersive destination that brings together design, functionality and innovation. It showcases Hettich’s full portfolio of award-winning furniture fittings and solutions across kitchens, wardrobes and living spaces. More than a display zone, the centre positions itself as an inspiration hub for homeowners, architects, interior designers and carpenters, offering hands-on exposure to products in realistic settings.

A key highlight of the expansion is the introduction of the HeX Store format in Chennai. The HeX Store allows customers to experience Hettich products in real-life applications through curated walk-throughs of modern living environments. Visitors can interact directly with fittings, understand movement, load-bearing and durability features, and explore how intelligent hardware solutions enhance everyday living.

Adding to the customer-centric approach, Hettich is offering complimentary design consultations with expert designers at the new facility. Services such as free design support and doorstep consultations aim to simplify decision-making for customers and professionals alike, while helping them translate ideas into practical, well-engineered solutions.

The Chennai launch is part of Hettich’s broader strategy to roll out multiple HeX stores across key Indian cities. By combining physical experience centres with specialised retail formats, the company is focusing on deeper market engagement rather than just expanding distribution. This approach reflects a shift toward experiential retail, where consumers increasingly value informed choices, personalised guidance and tangible product interaction.

India continues to be a priority market for Hettich, driven by rising urbanisation, premium housing demand and increased focus on interior quality. Chennai, with its strong residential base and active design community, fits well into this growth narrative.

With the upgraded experience centre and the first HeX Store, Hettich is not only strengthening brand visibility in Chennai but also setting a benchmark for how global interior solutions brands engage with Indian customers through design-led, experience-driven spaces.